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European cosmetics and personal hygiene products market sales growth of 0.8% year-on-year in 2017

Recently, Cosmetics Europe Association released the latest research report on the global cosmetics and personal hygiene products market of 2017. The data shows that Europe is still the largest regional market for global beauty products during 2017. The US market followed sales of 67.2 billion euros, while China became the world’s third largest market for cosmetics and personal hygiene products with 43.4 billion euros.

In 2017, in Europe’s cosmetics and personal hygiene products market, Germany, France and the United Kingdom ranked the top three with annual sales of 13.6 billion, 11.3 billion and 11.1 billion euros respectively. Among them, Germany’s sales of cosmetics and personal hygiene products in 2017 increased by 0.5% compared with 2016, France decreased by 0.5% compared with the same period of last year, while the United Kingdom decreased by 6.8% year-on-year, becoming the country with the largest market shrinkage in Europe in 2017. . In 2017, annual sales of Italian cosmetics and personal hygiene products increased by 1.5% year-on-year.

Compared to the Western European market, the growth of the cosmetics and personal hygiene products market in other regions of Europe during 2017 was impressive, with Poland rising by 12.1% and Croatia by 7.1%, Romania, Estonia and Finland the three countries rose by 5.7%.

At the market segment, skin care products are the primary segment of the European cosmetics and personal hygiene products market. Its sales in 2017 reached 20.07 billion euros, accounting for more than 28.6% of the overall market size. Followed by personal hygiene products, sales in Europe in 2017 reached 19.64 billion euros, with a market share of about 25.3%. Sales of hair care, perfume and make-up products were 14.84 billion, 11.93 billion and 11.17 billion euros respectively.
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