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In previous articles, we mentioned the application of AI in the retail industry. Artificial intelligence is rapidly disrupting all walks of life, including the beauty industry. From the world’s largest multinational corporations to independent start-up companies, they are investing in AI to bring new innovative experiences to consumers. It is said that artificial intelligence (AI) will trigger the fourth industrial revolution and change the way people work, live and interact.
Earlier this year, L’Oréal hurriedly acquired the artificial intelligence and virtual reality beauty brand ModiFace, plans to rebuild the “beauty experience.”
Coty also launched an upgrade plan to help AI start-up companies get opportunities to cooperate with beauty companies.
Perfect Corp released its first global of AI challenge, inviting creative innovators to use AI technology to develop cosmetic technology solutions for a full range of products including toothpaste, nail polish, and more.
According to the summary from media, about the 5 trends of AI application in the beauty industry in the next few years：
1. Personalization Product
Some companies have already sounded the death knell for general-purpose beauty products. The rise of personalization trends has created an ideal situation where customers can obtain their own preferred formula products to meet their individual needs. In the world of AI-based beauty products, the brand has begun a “patch” action.
When the hair care brand Function of Beauty indicated three years ago, it was undoubtedly the company would be “the first company to use AI in the beauty industry”.
Prose is another brand that has attracted attention due to the use of AI technology to provide personalized shampoo and conditioner products.
2. Chat bot
Microsoft CEO Satya Nadella mentioned in a keynote speech at a company meeting in 2016 that chat bot is new applications. People talk to each other, people talk to digital assistants, and people talk to robots. This is a world you will see in the next few years.
Creating artificial intelligence has nothing to do with the beauty industry. However, in addition to Sephora, Estee Lauder and L’Oreal, other brands have invested in beauty robots in the past two years. For example, CoverGirl took the TV star Kalani Hilliker as prototype and launched the world’s first chatbot in November 2016.
Other brands of chat bots are La Mer’s Regimen Finder, which provides personalized skin care workflows; Madison Reed’s hair color robot, Madi; Dior’s Dior Insider chat robot, which can answer a variety of product questions and provide beauty advice; Smashbox Launched the first robot to recognize full-face augmented reality makeup.
3. Retail experience
Cosmetics retailers are almost rushing toward AI and AR technologies to create interesting, immersive and personalized shopping experiences, hoping to reshape the store’s shopping experience.
The virtual try-on shopping experience became the mainstream of the beauty industry in 2017. Both brands and retailers use AR magic mirrors, and Perfect Corp and ModiFace have become important suppliers of AR technology.
In April of this year, Bourjois revealed a new generation of mixed reality mirrors in its Parisian new counter, creating a more authentic experience with AR beauty makeup and digital content. The customer chose a Bourjois velvet lipstick, and the real effect of their chosen lipstick color immediately appeared on the lips.
4. Skin consultant
Testing skin and recommended products using AI skin analysis platforms may not yet replace professional dermatologists, but they may change the way consumers buy skin care products.
The fastest-developing in this area was Olay. After investigations revealed that consumers needed help to purchase skin care products more effectively, Olay introduced Skin Advisor, an AI skin analysis platform.
A wave of new digital consultants are about to enter the beauty industry and become in-store beauty consultants.
Finnish start-up company Revieve’s Digital Beauty Advisor was founded in 2017 and provides skin care consultants and advice after analyzing 68 factors such as skin redness, eye bags and wrinkles using AI’s personal customized equipment.
5. Voice activation
According to industry top companies Coty, Estee Lauder, Perfect Corp and ModiFace, voice-based artificial intelligence will change the game rules of the beauty industry in the next 5-10 years.
Voice activation will not only open up new experiences, solve shopping concerns, but also change the relationship between beauty products and customers.
Estee Lauder’s latest innovations in voice activation is “Nighttime Expert” on Google’s homepage and “Let’s Get Ready” voice personal beauty assistant on Coty’s Amazon Echo.
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