Hygiene disposable hair removal supplier provides single blade disposable razor, 2 blade razor and 3 blade disposable razors for non-food fast moving consumer goods supplier, hotel guestroom amenities distributor, beauty supply wholesaler etc. Founded in the year of 2009, WangLi Shaver Manufacturing Company is specialized in best men’s disposable razor and women’s disposable razors. Our products exported to Europe, America, Russia, Middle East, Southeast Asia and other countries all over the world.
Global Omnichannel report: 15% share growth of e-commerce channel
Global consumer behavior research expert Kantar Worldpanel released the latest retail research report. According to the report titled “Winning Omnichannel: Finding growth in reinvented retail”, in the global fast-moving consumer goods market in 2017, developing markets such as Africa, Latin America and Asia still maintained high growth ( 8.8%, 7.3% and 4.3% respectively). In contrast, the growth rate in Western Europe is 2.2%. And the largest market for FMCG in the world, the US market is only increase 0.5% due to the slowdown in population growth, consumers purchases decrease and low-cost private brands chosen to reduce cost.
In the global FMCG market in 2017, 76% of the growth came from channels other than hypermarkets and supermarkets. Among them, the fastest growing three channels are e-commerce (15%), discount stores (5.2%) and cash & carry stores (4.4%). Compared with the increase of only 0.8% in the hypermarkets and supermarkets, the performance is outstanding.
According to the Kantar Worldpanel, benefiting from increased internet penetration in markets such as Africa and Asia, e-commerce will account for 7.2% of the global market share by 2020. The three fastest-growing channels, e-commerce, discount stores and cash and carry stores will account for 15.3% of the market by then.
Stéphane Roger, Kantar Worldpanel Global Shopper and Retail Director, said: “The global FMCG market is harder than ever growing only a +1.9% in value last year while gross domestic product (GDP) experienced an almost +4% growth. Beyond the average, growth is fragmented because of booming e-commerce and discounters, and struggling hypermarkets and supermarkets. Shoppers are giving a clear message: they want convenience and value for money. At Kantar Worldpanel we predict that spending in supermarkets and hypermarkets will decline to 48.4% in 2020. Successful strategies need better understanding of the new channel dynamics at play and the differences between countries.”
At present, the share of e-commerce in the Asian market has reached 7.3%, and the predictability growing at a high rate will be continued. In Europe, especially in Eastern Europe, the growth rate of discount stores has been the fastest, reaching 27.4% of the entire FMCG market. At the same time, discount stores have also developed well in Latin American countries, such as Colombia (21%) and Mexico (18.8 %). In Brazil and other countries,the fastest-growing is cash&carry stores, which currently accounts for 10.6% of the market. With the diversification of the market, brands that adjust their retail strategies to meet the expectations of channel development in various regions will have a greater chance of success.
Hygiene disposable hair removal supplier and exporter, with more than 15 years industrial experience, 160 workers, 2 buildings cover 10,000 square meters plants, 20 sets plastic injection machines, 10 sets razor cartridge assembly systems and 4 sets packing machines. WangLi Shaver Manufacturing Company, we are looking forward to hearing from you soon.